10 things to put on your web design to-do list

Web design is a competitive business and a good designer needs to stay on top of current trends.

So what do you need to be doing to stay ahead of the game over the next few months?

We asked designers from some of the top agencies what they reckon should be on every designer's to-do list.

Here are the 10 things you need to work on...

1. Understand the smaller screen
Tom Dougherty of Delete says: "Industry professionals must be aware of mobile technology and the integration capabilities offered. iPhone represents the future of mobile tech. The quicker we get to grips with designing for the smaller screen, the better."

2. Teach yourself new skills
Cennydd Bowles of Clearleft says: "If you can't already, learn to code – this is your last chance to avoid obsolescence!" Eric Meyer adds: "Continue to learn and diversify skills. Diversity doesn't assure your survival, but it's a safer bet than narrow specialisation."

3. Practice good typography
Simon Crab of Lateral says: "Type is one of the fundamentals of design, yet it's a factor that's often overlooked or marginalised in the online environment. Starting from a typographic point of view helps define a clear structure and purpose in a design."

4. Focus on what's important
Jeffrey Zeldman of Happy Cog says: "Standards will cause designers and agencies to focus on content, usability, user experience and design excellence. Those already focusing on these will work harder and rise to the top. Those who haven't will need to get in gear."

5. Investigate frameworks
Danny McClelland of DannyWeb says: "With the use of ready-made coding libraries, more time can be spent on other things and keeping your clients happy. For example, there's absolutely no sense in making a similar application to WordPress from scratch."

6. Continue innovating
Eric Jordan of 2Advanced says: "Stagnancy breeds mediocrity, and no one wants mediocrity. Re-invention enables designers to stay relevant, on the cutting-edge and fresh in the minds of the industry. Those who don't will fall behind."

7. Diversify your client base
Marcus Greenwood of Webjam.com says: "In the current climate, a company's web budget may be reduced or cut, leaving you in a spot of bother if this happens to your main client." Diversifying your capabilities means you can appeal to a wider client base.

8. Think 'refurb', not 'relaunch'
Marc Peter of on-IDLE says: "Support clients in their time of need with ideas for revamping existing designs rather than full-scale new designs that affect everything from corporate literature to signage. Keeping costs low could help you to grow."

9. Master JavaScript
Eric Meyer of Complex Spiral Consulting says: "JavaScript performance and capabilities, coupled with support, will be key to nearly everything, including pushing web standards' adoption rates forward. Everything else is just secondary."

10. Bring about catharsis
Paul Annett of Clearleft says: "Campaign for Adobe to align prices globally and stop ripping off customers. Prices outside the US are often doubled, even on downloads, an issue that's drawn fierce criticism on the Adobe forum at http://tr.im/adobe."

How to Manage Writing for Multiple Blogs

Many people who are attempting to either make a living online or simply just trying to enhance or add to their income online have turned to blogging. There is a lot of information out there on how to make money blogging. It is difficult to make significant money from running one blog, especially right after starting up. Whether the money that comes in is from paid blog posts, link sales, or any other source, one of the ways to make money online faster is to run multiple blogs. The problem with operating multiple blogs is, no matter how many you wish to run, coming up with quality content for each of them at a fast enough rate that they will also continue to be frequently updated.

A great writing strategy when you are writing for multiple blogs is to write ahead of time. While some people find it time consuming and difficult to switch from one topic to the next while writing for multiple blogs, a successful strategy might be to concentrate on just one blog each day. For example, start writing for blog number one on Monday. During the course of the day you can explore different aspects of the niche or subject you are writing about and hopefully come up with four or five good posts. When Tuesday comes, start writing for blog number two in virtually the same way. When Wednesday comes, follow the same process and do the same for Thursday and Friday depending on how many blogs you have.

While you are doing this, you are accumulating blog posts that can be published at future dates. Yours might be the type of blog that gets updated daily or maybe three or four days a week, if that is the case then you have your posts already written. Now you can either keep them saved in a file on your computer and copy and paste them in each day, or if you are using Wordpress there is another option. When using Wordpress, you can save the posts as you write them and change the post date and time so that it will just appear on the day and time you want it to. Using this method, you could write a months worth of posts, changing the posts dates so that they will come out naturally over the course of the next thirty days. You could essentially take a vacation and no one reading your blog would be any wiser.

Writing for multiple blogs is a sometimes daunting task. But using time delayed posts and pre-written content can make it a lot easier as well as more efficient. In doing so you can multiply the amount of money you make with each new blog you start and monetize. In the end whatever method works best for you will work best for your blogs.

e-Text Editor Useful Keyboard Shortcuts

Here is a list of e-text editor shortcuts. Hope it helps.

File Operations

Ctrl+N : New file
Double-Click tab bar : New file
Ctrl+O : Open file
Ctrl+S : Save file
Ctrl+Shift+S : Save as
Ctrl+W: Close file
Ctrl+Shift+T : Go To File dialog

Editing

Ctrl+K : Delete to end of line; if the caret already is at end-of-line it deletes the newline.
Ctrl+Shift+K : Delete the entire line
Ctrl+Backspace : Delete to start of word (same as Ctrl+H)
Ctrl+Delete : Delete to end of word
Ctrl+(Shift)+U : Change case on word/selection
Alt+G : Inverse case on word/selection
Ctrl+Alt+U : Title case
Ctrl+T : Transpose, for swapping words or chars.
Ctrl+Alt+R : Run current line/selection
Ctrl+C : Copy (or: Ctrl+Insert)
Ctrl+V : Paste (or: Shift+Insert)
Ctrl+X : Cut
Ctrl+Z : Undo
Ctrl+Y : Redo. If there aremultiple branches to choose fromundo history will be displayed.

Selection

Ctrl+A : Select all
Ctrl+Shift+arrow : Select entire word
Alt+Left-mouse : column selection
Ctrl+Left-mouse : Multi selection
Shift+Home : Selects to the first non-whitespace char on the line, second time the white spaces will be selected as well
Shift+Ctrl+Home : Selects to the beginning of the document
Shift+Ctrl+End : Selects to the end of the document
Shift+Ctrl+L : Selects current line
Shift+Ctrl+W: Selects current word
Shift+Ctrl+Space : Selects current scope. If you keep hitting it, it will cycle through the available scopes.

Folding

F1 : Toggle current fold
Alt+F1 : Open current fold and closes all others
Ctrl+F1 : Fold all
Ctrl+Alt+F1 : Unfold all
Shift+F1 : Select current fold
Left-mouse : Fold end or fold indicator: Select fold, twice to fold
Mouseover : Fold end: Show fold preview Fold indicator: Highlight fold (useful for nested folds)
Navigation
Ctrl-Tab : Go to last active tab (or next tab if used repeatedly)
Ctrl-Shift-Tab : Go to previous tab
Alt+Ctrl+R/L-arrow : Next/previous tab
Alt+Ctrl+Up-arrow : Go to header/source
Ctrl+L : Go to Symbol
Ctrl+G : Go to line
Ctrl+F : Find
Ctrl+G : Find next
Ctrl+R : Replace
Home : Move cursor to the beginning of the line
End : Move cursor to the end of the line
Ctrl+Home : Move cursor to the beginning of the document
Ctrl+End : Move cursor to the end of the document
Ctrl+Up/Down-arrow : Scroll up/down, withoutmoving the caret
Ctrl+1-8 : Go to tab
Ctrl+9 : Go to last tab
Ctrl+0 : List open tabs

View

F3 : Show/hide revision history
F4 : Show/hide visual undo
Ctrl+Alt+P : Show/hide web preview
Alt+Shift+T : Show TODO list

Document

Ctrl+M:Makemilestone
Bundle
Ctrl+Shift+B : Show bundle editor
Ctrl+Alt+T : Select bundle
Esc : Kill current running bundle command

Projects

Ctrl+P : Show/hide project pane
Ctrl+Shift+P : Switch focus between editor and project pane (opening it if needed).
Arrow keys : Up/down and expand/close folder
Enter : Open file in editor
F2 : Rename
F5 : Refresh project view
Shift-F10 : Show contextmenu

Mouse Shortcuts

Double-click : Select word
Triple-click : Select line
Alt-doubleclick : Select scope

Top 10 Reasons to Join a Startup

Joining a startup company is a no-brainer. The pros far outweigh the cons. Whether you’re just graduating, or you’ve done your time “working for the man” now is the perfect time to make the jump.

Go work for a startup company.

Here are 10 reasons why:

1. More influence. With a smaller team, each person at a startup has more say. You should have more opportunity to voice your opinion and influence key decisions. And you want that, right?
2. More ownership. You might not be the founder, but you’re darn close. You should have some equity (or stock options.) Both a sense of ownership, and actual ownership are wonderful things; they’ll give you one more reason to work better and harder.
3. More meaning. The best startups are built on top of a strong purpose and vision; a raison d’etre that truly resonates. It’s a startup’s rallying cry and it provides other likeminded people with true meaning in their work.
4. More comraderie. Startup teams have to gel beautifully to succeed. Doesn’t mean you’ll always get along, but a little Saving Private Ryan never hurt anyone.
5. More diversity. There shouldn’t be much pigeonholing at a startup; you’re going to do and see a lot of different things. You will be thrown out of your comfort zone. You will get a chance to expand your horizons.
6. More learning. Startup environments are crash courses in business and life. You’ll learn more in 6 months at a startup than you will in 4 years at university.
7. More connectivity. With less (or zero) levels of bureaucracy, everyone is closer to one another. You should be well connected to your CEO as well as the network of customers, vendors, VCs, friends, etc. that surround the startup.
8. More emotion. Working at a startup isn’t a constant high. Far from it. But it is intense, and the emotional charge you’ll get on a regular basis is a worthwhile learning experience.
9. More future success. I don’t have any statistics to prove this, but I bet you that startup employees go on to bigger and better things. Whether it’s higher paying / more interesting jobs or starting their own companies, your resume and personal story benefit considerably from living the startup experience.
10. More fun. Startup employees have more fun. It’s just the way it is…

The job market for startup and early-stage companies is very strong. There’s no shortage of opportunity. Top talent can pick and choose amongst a slew of startups eager to hire. The risk is low.

Granted, not all startups are created equally. Not all startups may give you the benefits described above. You can’t dive in eyes closed and expect to find the perfect fit. Make sure you ask the right questions before joining a startup. Plenty of smart people have suggestions on the questions you should ask before joining a startup, so you shouldn’t have a problem being prepared.

But make the leap. Join a startup. It’s worth it.

Firefox Recommended Add-ons

Thriving ecosystem

Since its inception, Firefox has been a great platform on which web developers can build on top of. Recognizing that the core browser must be lean, the Mozilla team put together the infrastructure for creating add-ons. In this single decision, Mozilla created not just a fine browser - but a thriving community and a free marketplace, which links add-on developers directly to browser users. The developers are free to be creative and the users are free to choose the add-ons that they like. Such an ecosystem gives rise to innovation.

Add-ons point to the future of the web browser

Looking at the add-ons that were selected for the Firefox 2 showcase, in some ways they show us what the browser of the future may look like. Indeed that is something that Chris Beard himself alluded to - they view add-ons as a kind of test bed, pulling ideas from the best of them into the core product over time.

The majority of add-ons are focused on integrating web services into the browser, to boost user productivity. In a nutshell, add-ons are about shaving off clicks - but to be fair they do so much more. They create an enhanced, smarter, better browsing experience and ultimately save users' time.

Music, Weather and Maps

The FoxyTunes add-on integrates with your favorite music player and allows you to control the music you are listening to, right from within the Firefox status bar. There are a lot of handy features, my favorite being the ability to change the language and encoding - so that if you are listening to music in a language other than English, the title and the artist are displayed correctly.

Forecastfox brings the weather channel right into Firefox. On the install you select the zip code or city and the add-on does the rest. It relies on AccuWeather.com to bring you the latest current weather conditions, as well as a forecast of the upcoming weather. It is highly customizable and just perfect for the status bar.

Maps+ uses the Yahoo! Maps API to help the user look up addresses. To see it working, highlight any address - we tried a restaurant on this page - then right click and select View map from the context menu. The layered popup with the map appears right next to the address. You can control the zoom level of the map and customize the add-on in various ways.

Bookmarks 2.0

Storing and sharing web content is one of the most fundamental online activities. del.icio.us started the web 2.0 revolution by introducing tagging and social bookmarking. Since then del.icio.us itself and many other companies have enhanced bookmarks in many different ways. Let's look at the latest add-on advancements featured in the top twenty add-ons - and note there are a lot of bookmarking services amongst the add-ons.

Yahoo! released an updated version of the del.icio.us plugin, which replaces browser bookmarks with a view of del.icio.us posts. The StumbleUpon add-on is essential for fans of this service - it features a handy toolbar that lets the users rate and discover web sites. The Clipmarks add-on lets you clip pieces of the page, instead of bookmarking them. This is useful when you are not interested in the entire page but just want to store a paragraph or an image.

The Foxmarks add-on is seemingly simple - it synchronizes your bookmarks between all your Firefox browsers. What's great is that it works in the backround and does not require any input from the user, beyond creating an account. The JetEye addon in some ways is similar to Clipmarks, because it allows the user to collect clips. But it also enables arranging these clips by topic. Yoono is a social recommendation engine for discovering interesting or related sites. The BlueOrganizer add-on, developed by my company AdaptiveBlue, helps users to interact with books, music, movies, restaurants and other everyday things.

The developer add-ons

The showcase also contains three add-ons that help Firefox developers.

GreaseMonkey is an add-on that lets technically savvy users customize the look and feel of web pages. It has been very popular with the community, as it brings impressive possibilities for creativity.

FireBug is an essential debugger which supports JavaScript, CSS, HTML and much more. The Web Developer add-on contains an entire toolset, which is a must have for anyone who is doing web and add-on development for Firefox.

Blogging and RSS

Performancing add-on is a fully fledged blog editor built right into Firefox, which integrates with TypePad, Blogger, WordPress and LiveJournal (amongst others). Sage is a powerful feed reader - with the ability to subscribe to feeds, manage them and import/export via OPML.

Utilities

There are some very nifty utilities that can be integrated into Firefox:

• FireFTP integrates FTP into Firefox
• ChatZilla integrates IRC into Firefox
• Download Statusbar helps you manage downloads right in the status bar
• FlashGot is another download productivity add-on
• Adblock Plus lets you do away with advertisements

Other add-ons in the showcase

• Pronto is comparison shopping add-on which alerts you to potential price savings
• Jaja wires telephony right into the browser
• LinkedIn integrates the popular professional social network into the browser
• Cooliris lets the user preview a page by hovering over links
• Answers is a time saver add-on that lets you lookup information on Answers.com

Fun, useful and exciting

This Firefox showcase is full of interesting and useful add-ons that focus on helping users save time, by integrating web services into the browser. These add-ons point to a future of smarter, better browsers - that will be more aware of the patterns and use cases of interacting with information online.

So that's our take - let us know which of these and other add-ons you use and recommend!

Living on Loyalty, Trust and Big Ideas

There are plenty of reasons to work at a startup. But what those reasons fail to address are some of the core principles that drive startup success.

Not everyone is suited to working at a startup. Even if the reasons entice you, it takes a considerable amount of intestinal fortitude. The ride can be rough. And many of us are programmed to believe in an “us versus them” work environment — the relationship between employer and employee has to be at odds, fellow employees can’t be trusted, it’s a “dog eat dog” world.

All of that is true, to a certain extent, but you can’t succeed in a startup with that mentality.

Startup teams can’t succeed without immense amounts of loyalty, trust and faith in big ideas.

Alexis, an employee at reddit, nailed it perfectly in a recent blog post:

“At a startup, no one needs motivational posters. You work because it’s your damn job and you don’t want to let down the person at the desk beside you.”

“There’s something special about being in that always-sinking-boat of a startup and being able to count on all the folks sinking with you.”

Many people say sacrifice is a requirement of startup success. And in some ways they’re right, because you’re going to make sacrifices. You’ll work weekends, you’ll live on ramen noodles, you might get paid poorly…hygiene is always an issue. And yes, the grass is always greener on the other side. But none of that is really a sacrifice, because you want to be there. If you’re constantly looking at what you’re doing as a sacrifice, get out.
What do Loyalty and Trust mean to you?

Loyalty and trust are necessities if you’re going to build a great startup.

Each person in a startup team has to:

* be there for the greater good
* trust that the other guys will be there
* feel that everyone is putting in the same effort (note: founders put in more time & lead by example)
* be responsible for everyone else’s success
* be responsible to everyone else.

Employees have to trust that the founders know what they’re doing. Founders will make plenty of mistakes, but if a startup employee isn’t prepared to follow, things break down quickly.

Alexis won’t use the “going to war” metaphor for a startup, and he’s right - startups aren’t war. No one dies. No one’s maimed. No one’s tortured (well…) But the camaraderie that must exist within a startup team is very much the same as a unit in the army. You have to trust wholly and completely that I’ve got your back. If you don’t, you can’t succeed. And in a startup team, where each person is insanely important because the team is so small, if one guy isn’t on par with everyone else, you’ve got serious trouble.
Big Ideas are really about big challenges

Lots of startups are founded by dreamers. But in this day and age, when many people believe that web startups are becoming commodities, it’s not just about big ideas and dreams, but really about big challenges. And even a web startup that’s basically a commodity will still encounter big challenges. Succeeding will be a huge challenge.

And you can’t excel in a startup without having a deep desire to take challenges head on. In this case, having an “us versus them” mentality makes perfect sense — you are fighting against the rest of the world, so get ready. More than being ready, you have to want that challenge, otherwise you won’t succeed.

Loyalty, trust and big ideas — That’s what great startups are built on.

The Pros and Cons of Freelancing

Freelancers will often tout the benefits of freelancing. Just as much as people working full-time might do the same (It’s true! Some people love their jobs!) Startup entrepreneurs will rant and rave about the benefits of starting companies and working at startups. Assuming we like what we’re doing, we’ll promote it as “the way to go” and happily list numerous reasons to support our argument.

So what are the pros of going freelance?

Freelancers will rattle off a number of them as “accepted truths” - but let’s look at things a bit further.

The Pros of Freelancing

1. You get to be your own boss. This is 100% the case…until you land your first client. Then say a big happy hello to your new boss! Many freelancers do have more control over their work lives than people with day jobs, and this certainly can be a pro to freelancing, but oftentimes this argument is taken a few steps too far. Clients are bosses (regardless of how badly you want to call them “partners”) and they can be as, or more demanding than anyone else.

If possible, freelancers will gain the ability to set their own work schedule, determine their workload, and have more control over their careers. So there is a certain element of “being your own boss” that’s attainable through freelancing.
2. The money is better. Many people choose to freelance in order to work less hours, in which case it’s very hard to argue that the money is better. For those that are planning to freelance full-time they’ll often cite this as a significant pro to freelancing.

Your hourly rate should be higher as a freelancer. And if you were doing billable work 100% of the time, you should be making more money. But this is where you may run into issues. I always think about cab drivers in this circumstance. Cab drivers (in Montreal) make somewhere around $40-$70/hour based on the rate per minute or kilometer. That’s not too shabby…except for the fact that cab drivers aren’t collecting fares 100% of the time.

As a freelancer, you can’t possibly bill for 100% of your time. You’ll be doing sales (unless it all comes in as referrals, in which case you still have to do a certain amount of negotiation, pre-project legwork), administrative work, etc. Keep that in mind when you’re thinking about the bags of money you envision hauling to the bank vault.
3. You get to work on a variety of projects. This is very often the case. And for many this is an exciting prospect. Even more exciting is the possibility of choosing what projects you get to work on, as opposed to having a boss handing them to you. Just remember: With variety comes uncertainty. Will the new client be reasonable? Will they pay? Will you be stretching yourself too thin? For some, uncertainty is the spice of life (or at least one of them), but it’s important to realize its potential impact.

If you get to the point where you can pick & choose projects, this can be a huge advantage. But it takes time to get there. When first starting out, you may be accepting projects that are less worthwhile, interesting or rewarding (personally and cashflow-wise.)
4. You get to work from anywhere. For many freelancers, the appeal of working from home (or the cafe nearby) is too hard to resist. And I certainly see the appeal. But working from home is not without its challenges. You need a good office setup. You need to minimize distractions. You may get roped into doing chores around the house which you previously escaped from since you weren’t around! And you might become isolated. Oftentimes when people return to the world of day jobs from their freelance careers they point to a need for more camaraderie, and a greater opportunity to work with, and socialize with others.

If you are working at a day job and having the freedom to work anywhere (or at least from home) is important to you, I’d suggest you negotiate telecommuting time. More and more employers are amenable to this type of work setup.

My goal isn’t to burst any bubbles, only provide a perspective that may differ from what many freelancers espouse. Let’s take a look at some of the cons of freelancing…

The Cons of Freelancing

1. You do less of what you really like doing. That’s a pretty broad statement, and certainly won’t apply to everyone. In your day job you may be doing very little of what you really enjoy. But, when it comes to freelancing, there’s no doubt that you’ll do a fair amount of work outside of your expertise, in order to maintain and build your business. Think: Business setup, taxes, accounting, bookkeeping, sales, marketing, contract negotiations, project management, etc. Even worse, wait till a client doesn’t pay on time and you have to hound them — collections is miserable.
2. You have to manage yourself. Some might consider this a pro, but freelancers will often talk about the need for a ton of self-discipline. More than that, freelancers have a huge amount of responsibility resting on their shoulders. The buck stops with you. There’s nowhere to hide. You can’t blame office politics, bad bosses or co-workers, or anything else. It’s much more difficult to have a bad day or even take time off (ask freelancers if it’s harder to go on vacation…) because of the responsibility to keep things chugging along.
3. You have a lack of security. This is one of the most common “cons” people will point out about freelancing. There are three issues when it comes to security: job security, income security and.

Personally, I don’t believe in job security. Unless you’re part of a union, you don’t have a lot of job security. And to rely on job security as a means of keeping your job is a good way of finding yourself unemployed in a hurry.

So I don’t consider the “security” offered at day jobs to be much of a pro versus freelancing except when it comes to the steadiness of the income generated. Freelancers need to plan for uneven income. And this goes beyond having some money saved. Think about when your prospects set their budgets and spend their money. Map out month-to-month your busy and slow times, so in following years you’ll be more prepared.

Freelancers also have a lack of security when it comes to health benefits. Simply put, freelancers are at a disadvantage when it comes to benefits, pensions, and other rights given to full-time employees. Recently in Quebec (and perhaps in all of Canada), they changed the rules governing maternity and paternity leave, so that freelancers could take paid leaves just as employees can. But in most places around the world, those types of benefits are not given to freelancers.
4. You don’t own your work. This is the biggest con of being a freelancer. You’re doing work for someone else, and when you’re done, it’s handed over and that’s that. You retain the knowledge gained, and you may even be given some rights to reuse work you produce for a client, but ultimately you don’t own it. You will most likely not gain any future value from the work (although there are opportunities to negotiate equity deals for work, etc.) Still, it’s not really yours any longer.

As a result, you’re not building up any equity or long-term value as a freelancer. Your rates might go up. You might get more work. You might earn more money. But at the end of the day you’re still a mercenary going from contract to contract, hand-to-mouth.

This is why I’m an entrepreneur more than a freelancer or consultant. By starting a company I’m creating the opportunity to build value in something beyond just myself. I want to own what I do (or at least a piece of it) so that there’s something more tangible to hold onto at the end.

Deciding to go freelance is a major step. It has personal and financial implications that go beyond “simple” benefits like working from home, or setting your own schedule. You need to go into freelancing with your eyes open, aware that it’s not the panacea some claim it to be.

The pros of freelancing are attainable, but they’re goals not givens. If you succeed, then you will be working on projects you’re passionate about, you will be setting your own schedule, you will be making more money. Those opportunities exist, but like starting a new company, the amount of personal, emotional and financial investment can be extremely high and needs serious thought.